What's the #1 travel experience in Australia?

For the first time, the team at Lonely Planet and its panel of industry experts have ranked the top 500 unmissable experiences and hidden gems across Australia. Lonely Planet’s Ultimate Australia Travel List is the regional follow-up to the bestselling Lonely Planet’s Ultimate Travel List and the must-own bucket list for both travellers to Australia and residents who want to discover their country’s most iconic sights and activities.

EMBARGOED RELEASE
The release of Lonely Planet’s Ultimate Australia Travel List and its content is under embargo until 00:01am on Tuesday 12th April 2022.

*Please note: content on pages featured above is not final.

Campaign promotion

PR

The reveal of Lonely Planet’s Ultimate Australia Travel List will be supported by a national media campaign targeting high impact travel and lifestyle outlets as well as social media influencers and bloggers.

Marketing

Lonely Planet’s Ultimate Australia Travel List will be promoted to consumers through a targeted digital advertising campaign and to Lonely Planet’s highly engaged audience through Lonelyplanet.com, email newsletter and social media channels.

Point of Sale

Order a Point of Sale pack to promote Lonely Planet’s Ultimate Australia Travel List in your store. See the form on the back cover of the April 2022 Lonely List.

  • Ultimate Australia Travel List poster pack (2 x A3 posters) ISBN 9781838695736
  • Ultimate Australia Travel List shelf talker (1 x unit) ISBN 9781838695743

Digital assets

Assets that will be available to retailers to promote the book include:

  • Video trailer
  • Lifestyle photography
  • Social media assets and digital banners

    Watch

    Lonely Planet’s Chris Zeiher introduces Ultimate Australia Travel List

     

    Find out more about the book

    How it works

    We created a longlist of every highlight in every Australian guidebook and asked our entire Lonely Planet community to vote for their top 20 experiences. We also took into account whether the places had a sustainable tourism policy and what efforts they made to protect the environment or support their communities, giving those places that did extra points. After some mathematical alchemy, we ended up with a score for each entry in our top 500.

    Special features

    • Original artwork featured on the cover spine and internal pages created by artists from Maruku, a not-for-profit art and craft corporation, owned and operated by the Aṉangu (Aboriginal people from the Western and Central Deserts of Australia)
    • Each of the 500 listings includes a See it! Section which provides practical tips for planning a trip and visiting responsibly
    • Inspirational photography that highlights Australia’s beauty

    Celebrity top 5s

    A diverse range of Australian personalities share their own list of favourite travel experiences

    • Benjamin Law
    • Tara June Winch
    • Heather Ewart
    • Julia Baird
    • Christine Manfield
    • Chris Zeiher
    • Gordi
    • Turia Pitt
    • Mack Horton
    • Juan Walker
    • Matthew Evans

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    ISBN 9781838695071
    Format Hardback, Full colour, 320 Pages
    Dimensions 275 x 237mm
    RRP AUD $39.99