Media Highlights - Best in Travel 2025
Lonely Planet’s annual bestseller took to the shelves in late October, and has been met with overwhelming success, receiving extensive coverage across global media outlets. Best in Travel 2025 highlights the top destinations, experiences and trends for the year ahead.
This book's thoughtful curation of emerging destinations and sustainable travel initiatives sparked widespread conversation, positioning the guide as a key reference for travellers seeking to explore new frontiers. Since its release, it has captured the attention of travel enthusiasts, journalists and influencers alike, appearing across TV, radio and in major print and online publications.
A number of brand spokespeople appeared across TV and radio stations in key regions, to share the best destinations, journeys and experiences for 2025. Lonely Planet's Sr. Vice President of Digital Content, Nitya Chambers, did an exclusive interview with Good Morning America.
In Australia, Lonely Planet's Sr. Director of Trade Sales and Marketing, Chris Zeiher, appeared on the country's #1 breakfast TV show Sunrise, to discuss the newest addition to the Best in Travel series.
Lonely Planet’s President of Experience, Tom Hall, appeared on TV and radio in the UK, including a 5 minute feature on BBC Radio 4, which reached an audience of 9.6M.
Major online publications such as Time out, Travel Weekly, and The Independent, published articles about the newest edition of Best in Travel. The book also made headlines on BBC Online and ITV News, highlighting the UK destination East Anglia, for making the list as one of the best regions to travel to in 2025.
In Australia, Best in Travel 2025 made the front page of The Examiner with Launceston and the Tamar Valley celebrating their feature in the book, saying: “We are the best in the world.”
CNN, the MailOnline and Stuff.co.nz also featured stories on their websites highlighting the Best in Travel 2025 destinations list.
Best in Travel 2025 took social media by storm, with notable bookstagrammers taking to Instagram to share their thoughts on the latest edition. Andrea.c.lowry.reads (39.2k), Gymgirlreads (30.5k), Oddandbookish (20.3k), and Nissa_the.bookworm (14.4k), are a few of the many book content creators that shared Best in Travel 2025 with their followers.