Lonely Planet's Guide to Train Travel in Europe Media Launch
On March 1st, a collection of influential media guests joined Lonely Planet at the first in-person event in two years, for the launch of Lonely Planet’s Guide to Train Travel in Europe, our first ever guide dedicated to continental train travel. The event took place at Searcy’s Champagne Bar- located within St. Pancras station, London. Renowned as one of the most beautiful train stations in Europe and home to the Eurostar, which connects the UK to the continent via high speed rail- there was certainly no venue more apt for the exciting occasion.
Working alongside our UK based PR team, Gosh PR, Lonely Planet joined forces with Eurostar and booking app Trainline, to elevate the event from a standard book launch to a timely media story revolving around sustainable and inclusive travel by train. Attendees heard from three insightful speakers on the night: with the Trainline team revealing some brilliant insights into emerging train travel routes across Europe, and Eurostar discussing their new London- Amsterdam route.
Also taking to the stage was Lonely Planet’s VP of Experience and contributing author to the book, Tom Hall, who explained how the publication came to fruition in response to a plethora of emerging trends, noting that travellers are becoming more conscious of their carbon footprint and that an increasing demand is being seen for slower, more immersive travel – making train travel an ever more practical, appealing and time effective rival to flying. The audience were given an insight into the content and structure of the book, with Tom Hall explaining how the vast and complex European rail network is broken down into achievable, bite-sized trips suitable for travellers of all kinds, before ending the night by revealing his top five personal favourite trips featured in the book:
- Locarno to Domodossola,
- Oslo to Bergen,
- Black Forest Railway,
- Llandudno to Porthmadog loop,
- Paris to Latour de Carol
In the weeks following the launch event, Lonely Planet’s Guide to Train Travel in Europe has garnered attention from a host of media outlets across the world; including The Guardian UK, Evening Standard UK, Traveller AU and The Independent IE, to name but a few.
The event presented an excellent opportunity to not only launch this highly anticipated title and celebrate all things train-related, but also marked an exciting return to in-person events, and indeed a return to travel.
Please place orders for Lonely Planet’s Guide to Train Travel in Europe through your usual distributor.
Published February 2022
Format Hardback, Full colour, 262 Pages
Cover Size 245mm x 192mm
Spine Width 25.5mm
Case Qty 12AUD RRP $39.99 | GBP RRP £19.99 | USD MSRP $25.00 | NZD RRP $44.99 (March 2022 release)