Lonely Planet’s annual bestseller is back! Best in Travel 2025 launched October 23rd taking the media by storm. A number of brand spokespeople appeared across major television and radio stations in key regions, to share the best destinations, journeys and experiences for the year ahead.

Lonely Planet's Sr. Vice President of Digital Content, Nitya Chambers, did an exclusive interview with Good Morning America. 

In Australia, Lonely Planet's Sr. Director of Trade Sales and Marketing, Chris Zeiher, appeared on the country's #1 Breakfast TV Show Sunrise, to discuss the newest addition to the Best in Travel series.

Lonely Planet's Best in Travel 2025 has made headlines across the UK in major publications, including ITV News, The Independent, and BBC.

Inside Lonely Planet’s Best in Travel 2025:

Discover the greatest places to experience right now in this epic guide that ranks the world's hottest countries, regions, and cities. Featuring our traditional top 10 lists plus NEW top 10 categories, this new edition is guaranteed to supply mountains of inspiration that will take readers from the ordinary to the unforgettable. 

• Top 10 countries, top 10 cities, and top 10 regions ranked by our expert panel of judges
• Includes top 5 lists for specific destinations, which position attractions and activities within the area
• Brand new top 10 travel trends list adds a fresh and energetic approach to trip planning by covering trending and up-and-coming travel themes
• Features details on when to go with practical advice and indispensable travel tips to help you get there
• Voted on by Lonely Planet's writers, staff and community
• Presented with a vibrant cover with new internal layouts that include a refreshed map design and photography

Campaign Promotion 

• Lonely Planet’s Best in Travel 2025 is a multi-channel campaign that is being promoted across a microsite on Lonelyplanet.com, as well as our social media channels and newsletter
• The release of the book is being supported by Lonely Planet’s annual premier media campaign. Upon the embargo lifting on 23rd October 2024, the ranked lists are generating headlines in the media 
• Targeted PR includes broadsheet, online, magazine, radio and TV coverage 

Marketing Campaign Assets 

To support the release of Best in Travel 2025, we have created a suite of assets that can be used by retailers to promote the book to customers.

• Look Inside Preview Pages
• Product Photography 
• Digital Assets 

Releasing from October 2024

ISBN 9781837582990
FORMAT Hardback, Full Colour, 224 Pages
DIMENSIONS 216 x 172 mm I 6.77 x 8.50”
RRP GBP £14.99 I AUD $32.99 I NZD $34.99 I USD $19.99