Introducing Lonely Planet's new Experience series

Lonely Planet is excited to launch its Experience series, a totally new range of guidebooks designed to turn travel on its head.

With a fresh size and style, this new series is a guide to unforgettable experiences and local surprises in the world’s greatest countries, cities and regions. Led by local experts with fresh perspectives, the series helps travellers uncover a destination’s best experiences and to build a unique trip to get away from the everyday.

The first collection focuses on six popular destinations: Iceland, Ireland, Italy, Japan, Portugal, and Scotland. 17 further Experience guides will also be released throughout 2022 covering significant regions, cities, and countries.

Promotional Assets for Retailers 

To support the release of our Experience series, we have created a suite of assets that can be used by retailers to promote the new titles to customers.


Take a look inside the new Experience series
Meet some of our Local Experts as they introduce their home countries and highlight some of the unforgettable experiences featured in our new guides.

For retailers that would like to embed this trailer on their website or online store product pages, please copy and paste this YouTube embed code.

Digital banners and images

Please click below to download assets to promote the Experience series across your website, social media channels and other consumer touchpoints.

Featured assets include:

  • Digital banners (at industry standard dimensions)
  • Look inside preview images
  • Product photography

Series Assets

Individual Title Assets



*Please note: these files are hosted on Google Drive. You do not need a Google account to download. Hover over the folder and an option to download will appear.

**Where using images from the Photography folders, please include the photographer credit provided.

Book specifications 

Format Paperback, full colour  |  Pages 258  Dimensions 180 x 140mm / 5.51 x 7.09”

Releasing from March 2022 

  • Experience Iceland 1 - 9781838694722
  • Experience Ireland 1 - 9781838694692
  • Experience Italy 1 - 9781838694715
  • Experience Japan 1 - 9781838694746
  • Experience Portugal 1 - 9781838694739
  • Experience Scotland 1 - 9781838694708

AUD RRP $34.99  |  GBP RRP £16.99  |  USD MSRP $24.99  |  NZD RRP $36.99 (April 2022 release)

    Photography featured at top of page: 
    Left: © Paul Jeffers / Lonely Planet 
    Top right & bottom right: © Eugene Hyland Photography / Lonely Planet