Lonely Planet's Best in Travel 2024

Image: ©Lonely Planet / Getty Images

Lonely Planet's annual bestseller has returned to mark our 50th anniversary! This special edition sets the travel agenda for the year to come, with a comprehensive and inspirational list of 50 incredible destinations to experience over the forthcoming year. Expect a mix of emerging travel hotspots, underappreciated or criminally overlooked places and fresh-takes on well-known destinations.

Inside Lonely Planet's Best in Travel 2024:

  • An expert panel judge and select 5 ranked lists of 10 destinations, covering the themes of: Top 10 Countries, Top 10 Regions, Top 10 Cities, Top 10 Best Value Destinations and Top 10 Sustainable Travel Destinations
  • Voted on by Lonely Planet's writers, staff and community
  • Each destination profile features timely reasons to visit in 2024, expertly curated itineraries and practical advice to have the best travel experience when visiting

Campaign Promotion

  • Lonely Planet's Best in Travel 2024 is a multi-channel campaign that is being promoted across a microsite on Lonelyplanet.com as well as our social media channels and newsletter
  • The release of the book is being supported by Lonely Planet’s annual premier media campaign. Upon the embargo lifting on 25th October 2023, the ranked lists have been generating headlines and debate globally
  • The PR messaging is focusing on 50 destinations in Lonely Planet’s 50th year
  • Targeted PR includes broadsheet, online, magazine, radio and TV coverage 

Promotional Assets for Retailers

To support the release of the Best in Travel 2024, we have created a suite of assets that can be used by retailers to promote the book to customers.

Please click here to download assets to use across your website, social media channels and other consumer touchpoints.

Featured assets include:

  • Video trailer
  • Digital banner
  • Look inside preview images
  • Lifestyle photography (please include photographer credit where possible)

Download YouTube embed code

Released 25th October 2023 
Pages 224
Cover Size 215 x 172mm / 6.77 x 8.46″
Format Hardback
Price AUS $27.99 / NZ $29.99 / US $17.99 / UK £11.99